The world loves lotteries. Appealing to a global population, lotteries are the most common form of gaming in mainstream culture.

At 1st Red, we’ve harnessed the international popularity of lotteries in the creation of our mobile gaming system. The wide appeal and acceptance of lotteries, and the fact that they are easily understood, makes them ideal for a mass market gaming offering.

Is SMS Mobile Gaming the way of the future?
Forecasts show the total market value of mobile gaming is set to increase rapidly over the next five years. According to Juniper Research, the total mobile gaming market is worth just under $2 billion, in terms of the total of wagers placed*. This value is set to grow rapidly in the coming years, with a total market figure of over $23 billion forecast for the end of 2011.

[Source: “Mobile Gambling: Casinos Lotteries & Betting, 2006-2011”, Third Edition, Juniper Research, June 2006].

The Target Market for Mobile Lotteries
More than two billion people worldwide are mobile phone subscribers.

In addition to this, 73% of mobile phone users are currently using 2G/2.5G GSM phones which are capable of using mobile lottery technology. This equates to an enormous potential market for mobile lottery technology.

[Source: “Mobile Gambling: Casinos Lotteries & Betting, 2006-2011”, Third Edition, Juniper Research, June 2006].

At 1st Red, we’re excited about the potential success of tapping the target market of current mobile phone users. A large proportion of this market are young with disposable incomes, which makes them an ideal group to introduce mobile lotteries. Many mobile users already play games on their mobile phones, so adding the incentive of prizes is a logical, and relatively simple, step.

According to research conducted by Cashcade, a mobile gaming specialist, the typical profile for our 1st Red target market is young men aged between 20 and 35.

[Source: www.cashcade.co.uk]

Mobile SMS Lotteries: The Most Viable Form of Mobile Gaming.
Why are mobile SMS lotteries considered so commercially viable? Some of the reasons include:

• The market of traditional lotteries is already developed in many countries, so consumers are likely to embrace a new way to play lotteries using their mobile phones
• Mobile lotteries are much easier to play than some other forms of mobile games and consumers already have a firm understanding of how lotteries are played.
• Lotteries appeal to the inexperienced or ‘amateur’ player. People who have never participated in any form of gaming before will not be daunted by the idea of a lottery.

[Source: “Mobile Gambling: Casinos Lotteries & Betting, 2006-2011”, Third Edition, Juniper Research, June 2006].

Mobile Lotteries Set to Approach $10b by 20011
Juniper Research forecasts that mobile lotteries will generate the highest revenue of all games created for the mobile phone market. According to their research, it is estimated that * the total revenue from mobile lottery is set to approach the $10 billion mark by 2011.

[Source: “Mobile Gambling: Casinos Lotteries & Betting, 2006-2011”, Third Edition, Juniper Research, June 2006]

If you would like to find out more about adding mobile SMS gaming to your business, simply contact us today.